Copywriting - The Art of Persuading your Prospects to do Business with you through the Written Word

What is copywriting?

Copywriting is the skill where people write sales promotions and other marketing materials for products, services, fundraising campaigns, etc.

It’s the craft of writing persuasive messages that prompt people to take action.

Examples

  • Buy something
  • Inquire about a service
  • Download a free eBook
  • Donate to a cause
  • Download software

 

Close Menu